How To Get Your Web Page Into
Google in 7 Day's
Search Engine Guides
When a user does a
search in a search
engine, they are
looking for
something. For the
search engines to
maintain their
status, they want to
display relevant
sites back to that
user for the subject
being searched for.
If your content is
relevant to that
search, your site
will get displayed.
However, your page
is in direct
competition with all
the other websites
on the same topic. For your
site to appear above
these other sites,
your content needs
to be MORE relevant
to the subject than
theirs.
Always
Type Your Own
Rich, Unique Content!
Search engines do
just that, search.
If they have already
found a page with
the same text as
yours, yours gets
demoted as a COPY or
duplicate. Your page
will never score
well.
Try and keep the
page relevant to one
topic. The more
topics mentioned, it
waters down the
power of the main
subject.
Write as much as you
can. You should be
aiming for between
600 and 1500 words
on your page. Search
engines love
content. Remember,
the only content the
search engines can
read is the text,
they cant look at
the pictures (in
some ways they can,
discussed later).
Using H1-H6
Tags
When a search engine
reads your page,
they look for
various TAGS
throughout the page
to guide them as to
its layout. It needs
to be told which of
the text is more
important than other
bits. To do this,
they look primarily
for the H1 to H6
Tags. H1 is the
highest, and tells
the search engine
that the text
displayed here is of high importance
and would constitute
as a heading. These
go down in
importance with H6
being the least
important of the H*
TAGS. You certainly
want your main
KEYWORDS in a H1 tag
near the top of your
page.
META Tags
Whilst it's being
reported around the
internet that these
META tags are being
"ignored" by the
search engines,
personally I think
their claims are
wrong, but even if
they are being
ignored by some
search engines,
others still need to
use them. ALWAYS
enter your META
tags.
The very first one
should be your
TITLE. If there are
other tags above it,
move them down. It
is reported that
some search engines
don't read all of
the tags, so by
having the important
ones towards the top
almost guarantees
them getting read if
requested. The TITLE
tag should be
directly under the
<HEAD> tag like
this:
<head>
<title>Webpage Title
In Here</title>
The next META tags
to go in below the
TITLE should be the
Keywords &
Description tags.
Together the whole
lot would look like
this:
<head>
<title>Webpage Title
In Here</title>
<meta
name="keywords"
content="keyword1,
keyword2">
<meta
name="description"
content="description
in here">
I will go into more
detail about how to
choose what to write
in these fields
later when we
make our page.
Titles, Headers &
Footers
When a search engine
reads your page, it
tries to determine
what your page is
about, and if that
tallies with your
suggested title,
keywords,
descriptions and
headings it will be
happy. There is
no point in fibbing
in the title or
keywords. If the
search engine cant
find relevant
information on the
page, you get
dropped in the
rankings. Later we
will show you the
tools we use to get
your titles, headers
and tags relevant to
each other. We also
want to try and
repeat our 1st, main
keyword as the last
text the search
engine reads on the
page. I will show
you how in the
tutorial.
Images & ALT
Tags
As I mentioned
earlier, the search
engines have no
means in which to
look at your
pictures. If your
text is in a
picture, then it
will not be read. In
order for the search
engines to get an
idea of the images
content, we add an
ALT tag to the
images html. It
should be a brief
description of the
image, and better
still, one of your
keywords. The line
would look something
like this:
<img src="img/image.png"
alt="search engine
guide"
width="90"
height="30">
|
